Cannabis accessories manufacturer Smoke Cartel announced on Thursday that the firm has entered into a licensing and royalty agreement with High Times Holding Corporation, the parent company of High Times. As part of the two-year agreement, Smoke Cartel will provide products to VIP attendees of High Times Cannabis Cup events, a series of competitions to honor the best cannabis products at the state and regional level held across North America and Europe.
The first High Times Cannabis Cup was held in Amsterdam in 1988 and has since grown to be the world’s largest series of cannabis culture events, with entertainment including top concert touring acts, food, and vendor and activist booths in addition to the competition. Over the next two weekends, Smoke Cartel will hook up tens of thousands of VIP attendees with High Times branded products at Cannabis Cup competitions in Seattle, Detroit, and Oklahoma City, with more planned over the next two years.
One product produced under the partnership, a red silicone bong emblazoned with the High Times logo, features prominently in an episode of the new HTTV series “Meet the Judges.” In the spot, Cannabis Cup judge Adam ill demonstrates how he uses the bong to rate Cannabis Cup entries in the best flower competitions.
The High Times-themed goods manufactured under the licensing agreement will also be available soon to consumers on the Smoke Cartel website. High Times has agreed to promote the line of cannabis accessories through its social media platforms as part of the deal.
Smoke Cartel launched in 2013 and has provided high quality cannabis accessories to more than 125,000 retail customers in over 50 countries and has also served more than 1,000 wholesale clients. At the core of Smoke Cartel’s success is its commitment to customer service, powered by a proprietary suite of online retail operating software called Warely. Smoke Cartel has employed Warely on 19 different web domains and is also licensing the software to other online retailers. The company went public in 2017 and is trading on the OTC markets under the ticker symbol SMKC.
“We run a successful e-commerce operation because we develop effective e-commerce software,” said Darby Cox, the CEO and co-founder of Smoke Cartel.
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