With marijuana becoming increasingly legal in many states, it’s no surprise that related businesses are popping up. Of course, it doesn’t do much good to go into business if you aren’t able to attract customers. Many CBD businesses are turning to online marketing to reach out to consumers. Here are some things you need to know about doing that yourself.
When it comes to online marketing for a CBD business, there are some legal issues you need to be familiar with. You are limited in the claims you can make. Health or medical claims regarding CBD use is a good way to get the attention of the FDA, and not in a good way. It’s also important that you not make any untested claims about the results of CBD use. Make sure all your claims are backed by well-founded research and that you cite your sources when appropriate. In short, make sure you understand what you can and cannot say, the relevant FDA regulations, and that you abide by them religiously.
Content marketing is an incredibly useful online marketing method you should be taking advantage of as a CBD business. Through your content you can explain some of the reported benefits of using CBD. Studies have shown some benefits to using CBD to treat certain physical and mental disorders. Remember how you have to back up your claims with research? One of the advantages of using content marketing is that you can provide links within your content to the studies you use to back up any claims. This allows those reading your content to check your sources easily and verify your claims.
Testimonials and reviews can make a huge difference in how your product is received and how successful you are as a CBD business. People rely on reviews and the experiences of others to decide whether or not to use products, so take advantage of the opportunity to use affiliate marketing and influencers. Affiliates and influencers can act as ambassadors for your products as they share their experiences with using them. Carefully consider who you want to include in these marketing efforts. If you do it right, it’s a pretty easy way to reach a lot of people in your target audience.
Online marketing can be a powerful tool for marketing a CBD business, if you can leverage it properly. To do so, you need to understand the legal issues involved with CBD marketing. You may find using content marketing strategies in addition to affiliates and influencers useful as well. This should help you get off on the right foot for marketing your CBD business online.
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